A Webinar (web seminar) is a video presentation, workshop or lecture hosted online, usually via webinar software. Webinars are usually live, interactive between a presenter and several participants, business-related and allow you to share your knowledge with both existing and potential customers.
Webinars are a highly interactive form of B2C and B2B marketing and can be used as a relationship-building or authority-building strategy. The possibilities are as endless and ideas and the effort to present them. Companies can even use live webinars for internal team meetings, especially if participants are part of a remote team.
Webinar development and execution is much easier than organizing a seminar or lecture in one location where everyone attends in person. This is because you don't need to have a physical venue to host a large number of attendees. You can invite people from all around the globe, meet in real-time, and if they can't participate live, you can record the webinar and send them the recording later.
Webinar marketing is using an online seminar (either live or recorded) to connect with an audience or existing and potential clients in order to promote your business.
The term "webinar" comes from the words "web seminar".
Most marketing webinars are lead generation tools that provide free, valuable information in the hope that participants will see the need to upgrade to paid products or services offered by that company. Webinars are a different kind of lead magnet, with the potential to offer even more value and better leads than a downloadable checklist or ebook.
Webinars usually consist of a presentation followed by a Q&A session. Because they are a visual medium, webinars can help presenters connect quickly with participants. Most people will also grasp the information faster than if it's just written down.
Companies use webinar marketing to:
There are several benefits of webinar marketing to your company:
The Webinar is one of the most effective ways to educate your audience on the subject on which you are an expert. Customer education is a powerful way to build a relationship founded on trust. Education is a mutual benefit. The customer gets to learn important information that is a benefit to them, and your company benefits from being an authority that customers and potential customers can trust.
If you have a great product that you want to showcase to a lot of people, use the webinar product webinar to reach and teach participants. You can make a detailed product presentation, including every detail, answer questions and presenting an offer to purchase. While running a product webinar, you're educating your webinar participants (customers and potential customers) and at the same time attracting their attention to specific details. You are also able to nurture your sales leads and even convert them into actual sales. The webinar tool also allows you to survey customers and get feedback about your product, which in turn allows you to make important refinements to your product development and pricing.
If your company is offering (for instance) software, you can benefit from a customer onboarding webinar. Invite new customers to participate in an onboarding webinar that you run once a month. You can deliver these customer orientation or onboarding webinars making use of a screen sharing option that allows for more structured learning.
Your company can develop and deliver webinars for team meetings and training your employees when you have a remote team, or a team too big to fit into a room together.
When you promote your webinar across different channels, focus on one persona that you'd like to attract. When they register, they will trust you with their email address, and that's the starting point. You'll gain valuable and interesting leads you can follow up with, and nurture them into conversion later. You can also host paid and free webinars with the help of marketing funnels.
Webinars are a great to attract new people to your brand, but they are also great for nurturing and retaining existing customers. Improving personal relationships with your customers is key to keep them coming back. Customers can keep track of your newest products and announcements.
If you think you would like to develop and produce an electrical industry webinar, contact The Electricity Forum. We can help you with idea development, content consulting and marketing and registrations.
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