What is the goal of a Webinar?

The goal of a webinar is to educate, demonstrate, instruct or deliver information that is of interest to students, clients or potential clients. Both Business to Consumer (B2C) and Business to Business (B2B) companies can utilize the power of webinars in their marketing and customer service activities. Webinar training has become a commonly used marketing vehicle in B2B marketing.

Companies will produce both pre-recorded webinars or live online training webinars to for a variety of educational purposes, including:

  • Instruct clients on how to work with their product
  • Demonstrate product applications and provide equipment service updates
  • Educate potential clients about leading technology developments via instructor-led live training courses


You can post your webinar for FREE to our Webinar Watch calendar. But if you want to put real muscle into your marketing, trust The Electricity Forum to deliver a customized promotional program for your Webinar through our proven marketing channels: Email marketing, Social Media Networks, Online Advertising and more. Reach our community of tens of thousands of electrical professionals who might be interested in registering for your webinar.

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