The goal of a webinar is to educate, demonstrate, instruct or deliver information that is of interest to students, clients or potential clients. Both Business to Consumer (B2C) and Business to Business (B2B) companies can utilize the power of webinars in their marketing and customer service activities. Webinar training has become a commonly used marketing vehicle in B2B marketing.
Companies will produce both pre-recorded webinars or live online training webinars to for a variety of educational purposes, including:
- Instruct clients on how to work with their product
- Demonstrate product applications and provide equipment service updates
- Educate potential clients about leading technology developments via instructor-led live training courses